Hilton Worldwide Holdings Inc. Q2 2026 Earnings Call
Key Takeaways
- Hilton reported strong second quarter 2026 results with systemwide RevPAR increasing 3.9% year over year, driven by demand recovery in the U.S. and a strong World Cup impact.
- Adjusted EBITDA was $1.054 billion, up 4.6% year over year, exceeding the high end of guidance.
- Diluted EPS adjusted for special items was $2.29 for the quarter.
- U.S. comparable RevPAR increased 5.4%, led by business transient and group segments.
- International RevPAR increased 4.6% outside the U.S., with strong growth in Canada, the Caribbean, South America, and Europe.
- Middle East and Africa RevPAR declined approximately 30% year over year, better than prior expectations.
- Asia Pacific RevPAR grew 6.3% excluding China, while China declined 2.2% due to government restrictions.
- Hilton opened over 200 hotels with more than 24,000 rooms in the quarter, a 50% increase from Q1, including luxury and lifestyle properties like Conrad Athens and Curio in India.
- The company signed approximately 43,000 rooms, the second largest quarterly signings in history, with over 70% international and 35% luxury and lifestyle.
- Hilton's pipeline reached a record 541,000 rooms across 130 countries, with nearly half under construction.
- Management highlighted initiatives to improve owner profitability including reduced loyalty fees and the Hilton Rise program offering fee discounts for hotels delivering excellent guest experiences.
- Capital return included a $0.15 per share dividend in Q2 and authorization of the same dividend for Q3, with $3.5 billion expected to be returned to shareholders in 2026.
Outlook
- Hilton expects full year 2026 systemwide RevPAR growth of 3% to 3.5%, with third quarter growth around 4% benefiting from the World Cup and holiday shifts, and fourth quarter slightly below due to calendar shifts and midterm elections.
- U.S. RevPAR growth is expected to be mid-single digits for the full year, driven by macro tailwinds such as tax and regulatory policy, private sector AI investment, and public infrastructure spending.
- Outside the U.S., Americas RevPAR growth is expected in the low to mid-single digits, Europe mid-single digits, Middle East and Africa down high single to low double digits, and Asia Pacific low single digits with China down low single digits.
- Business transient segment is expected to lead recovery into the third quarter.
- Management is confident in sustained 6% to 7% net unit growth driven by new development and conversions.
- Owner profitability initiatives are expected to continue improving margins and returns for hotel owners.
Guidance
- For the third quarter 2026, Hilton expects systemwide RevPAR growth of approximately 4%.
- Adjusted EBITDA guidance for Q3 is between $1.035 billion and $1.055 billion.
- Diluted EPS adjusted for special items is expected between $2.28 and $2.34 for Q3.
- Full year 2026 guidance includes revenue growth of 3% to 3.5%, adjusted EBITDA between $4.4 billion and $4.8 billion, and diluted EPS adjusted for special items between $8.89 and $9.01.
- Guidance ranges do not incorporate future share repurchases.
Executive Comments
- Chris Nassetta emphasized the strong recovery in travel demand, particularly in the U.S., and highlighted Hilton's disciplined development strategy and record pipeline.
- He discussed owner profitability initiatives including loyalty fee reductions and the Hilton Rise program, which incentivizes excellent guest experiences and aims to improve owner margins through technology and operational efficiencies.
- Nassetta expressed confidence in sustained demand growth driven by macroeconomic tailwinds such as AI investment and infrastructure spending, and noted the strengthening of midweek business transient and SMB segments.
- He described the luxury and lifestyle brand expansion, including the launch of the undergraduate by Hilton brand targeting college markets.
- Kevin Jacobs explained that the Q2 EBITDA beat was driven by RevPAR growth and timing items, with some drag from renovations and Middle East conflict impacts.
- Management expects an acceleration of net unit growth in the second half of 2026 and sustained 6% to 7% growth going forward.
- Executives noted the importance of owner partnerships and the focus on balancing owner investment with guest expectations to drive long-term value.
Q&A
- Chris Nassetta elaborated on owner health initiatives, explaining loyalty fee reductions and the Hilton Rise program which offers program fee discounts to hotels delivering excellent guest experiences, benefiting about half the U.S. system currently.
- He noted these initiatives aim to improve owner margins by 75 to 100 basis points through efficiencies and technology, and emphasized ongoing efforts to optimize costs and standards across the portfolio.
- Regarding demand trends, Nassetta explained that about half of the U.S. Q2 RevPAR growth was underlying run rate growth, with the rest from World Cup and easier comps, and expects continued broad-based momentum into 2027.
- He highlighted strong midweek business transient growth, especially from small and medium sized businesses, and noted that group demand is also supported by SMBs with large corporates growing at a slightly lower pace.
- On leisure demand, management reported solid growth despite holiday timing shifts, with expectations for continued strength driven by both high-end and middle-class travelers.
- Kevin Jacobs clarified that the Q2 EBITDA beat flowed through as expected and the full year guidance reflects timing impacts from renovations and the Middle East conflict, which together reduce EBITDA by approximately $40 to $50 million.
- Regarding development, Hilton expects net unit growth of 6% to 7% for 2026, with the second half stronger than the first, based on visibility into construction and conversions in progress.
- On the Waldorf Astoria Miami Beach signing, Chris Nassetta confirmed key money was involved, and the hotel will undergo significant renovations to position it as a premier luxury lifestyle property in South Beach.
- Executives stated that owner profitability initiatives apply across all chain scales and primarily affect loyalty and program fees, aiming to improve owner returns systemwide.
- Management attributed the strong signings quarter to improved market confidence, better financing availability, and Hilton's ability to capture a greater share of deal flow amid a cyclical upcycle.
- Franchise and license fee growth was consistent with algorithm expectations after adjusting for one-time items and regional impacts such as the Middle East conflict and currency effects.
Good morning, welcome to the Hilton second quarter 2026 earnings conference call. All participants will be in a listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key, followed by zero. After today's prepared remarks, there will be a question and answer session. To ask a question, you may press star, then one. To remove your question, please press star, then two. Please note this event is being recorded. I would now like to turn the conference over to Mr. Charlie Ruehr, Vice President, Corporate Finance and Investor Relations. You may begin. Thank you, Chuck.
Welcome to Hilton's second quarter 2026 earnings call. Before we begin, we would like to remind you that our discussion this morning will include forward-looking statements. Actual results could differ materially from those indicated in the forward-looking statements. Forward-looking statements made today speak only to our expectations as of today. We undertake no obligation to update or revise these statements. For discussion of some of the factors that could cause actual results to differ, please see the Risk Factors section of our most recently filed Form 10-K. In addition, we will refer to certain non-GAAP financial measures on this call. You can find reconciliations of non-GAAP to GAAP financial measures discussed in today's call in our earnings press release and on our website at ir.hilton.com.
This morning, Chris Nassetta, our President and Chief Executive Officer, will provide an overview of the current operating environment and the company's outlook. Kevin Jacobs, our Executive Vice President and Chief Financial Officer, will then review our second quarter results and discuss our expectations for the third quarter and full year. Following the remarks, we'll be happy to take your questions. With that, I'm pleased to turn the call over to Chris.
Thanks, Charlie. Good morning, everyone. We're excited to report strong second quarter results with RevPAR, adjusted EBITDA and EPS exceeding our expectations. The continued improvement in travel demand across chain scales and segments supported both our top-line and bottom-line results. We continue to execute on our disciplined development strategy, achieving one of the best quarters in our history for signings, further growing our record pipeline. Our strong portfolio of brands, powerful commercial engines, and disciplined execution continue to support meaningful free cash flow generation. We remain on track to return $3.5 billion to shareholders for the full year. For the second quarter, system-wide RevPAR increased 3.9% year-over-year, driven by underlying demand recovery in the U.S., where business transient and group both exceeded expectations and a strong World Cup.
Business transient RevPAR was up 5.7%, a three-point step up globally and a four-point step up in the U.S. versus the first quarter, driven by midweek demand from small to medium-sized businesses. Leisure transient RevPAR was up 1.6%, supported by World Cup demand exceeding expectations but offset by unfavorable holiday shifts and pressure from the conflict in the Middle East. Group RevPAR was up 3.7%, driven by growth in company meeting demand and favorable event calendar shifts. As we look to the second half of the year, we expect underlying RevPAR growth to remain strong across chain scales and segments.
We expect U.S. RevPAR to continue to benefit from macro tailwinds, including supportive tax and regulatory policy, increased private sector investment in the AI complex, and ongoing public infrastructure spending, which should benefit the middle and lower income consumer and drive broader demand growth across our system, and will be coupled with historically low levels of supply growth at less than one-half of 1%. We expect the business transient segment to lead as its recovery continues to strengthen into the third quarter. Given this momentum, we're raising our full-year system-wide RevPAR growth expectations to 3%-3.5%, with third quarter above our full-year range benefiting from the World Cup and holiday shifts, and fourth quarter a bit below due to calendar shifts and midterm elections. Turning to development, we had a strong quarter, opening more than 200 hotels totaling over 24,000 rooms, up 50% from the first quarter.
More than 20% of total openings were luxury and lifestyle hotels, including the opening of Conrad Athens, which marked the debut of our Conrad brand in Greece. We celebrated reaching 500 lifestyle hotels with openings across 12 countries, including the brand debut of Curio in India. Additionally, we surpassed 100,000 rooms globally for Home2 Suites and announced the brand's debut in Spain, another key European market for us. Conversions represented 36% of openings for the quarter across 12 brands in nearly 30 countries, including Spark openings in Saudi Arabia, Germany, and the U.K. Across our portfolio, the 20 new brands that we've launched over the last two decades have been powerful engines of our unit growth, and we expect them to continue driving more than half of our net unit growth in the years ahead.
We believe our ability to identify white space, develop the right brands in partnership with our owners, and launch them with discipline remains a real competitive advantage for us. Building on that strength, in the quarter, we launched Undergraduate by Hilton, a new upper mid-scale brand. Created to serve a broader range of college and university markets. Undergraduate expands Hilton's collegiate hospitality strategy with a flexible development model that supports both new build and conversion opportunities. Undergraduate complements our existing Graduate brand for a different addressable market, with long-term expansion potential of more than 400 hotels. In the quarter, we signed approximately 43,000 rooms, representing the second largest quarterly signings in our history, increasing 50% from the first quarter, and growing year-over-year above our five-year average historical growth rate.
Of total signings, 35% were in luxury and lifestyle, with notable announced signings, including the Waldorf Astoria Miami Beach and our first Curio in the Bahamas. More than 70% of our signings were in international markets, driven by strong momentum across Europe and Asia Pacific outside of China, where we currently only have 2% and 1% market share of supply, respectively. In CALA, a fast-growing region where we have only 3% market share of supply, signings grew 20% year-over-year, with growth across all chain scales. Despite the conflict in the Middle East in the quarter, Middle East signings were up low single digits year-over-year. Our pipeline now stands at a record 541,000 rooms, spanning more than 130 countries. Almost half of the pipeline is under construction, positioning Hilton for sustained 6%-7% net unit growth as we continue to capture a bigger slice of a growing global pie.
In the quarter, we saw new development construction starts continue to grow, led by the U.S., which was up over 40% versus the same quarter last year. On conversions, we continue to take well more than our fair share of quality rooms and expect conversion openings to be up in all regions for the year, comprising approximately 40% of total openings. Both new development and conversion growth is driven by continued developer preference for Hilton brands due to industry-leading RevPAR premiums, which further increased in the second quarter. We know our development success is built on strong partnerships with owners, which is why we evaluate every decision through the lens of owner profitability. Over the past year, we've taken several concrete steps to help owners lower costs, strengthen hotel profitability, and improve their returns.
First, on fees, reflecting the continued growth and scale and efficiency of Hilton Honors, we reduced loyalty fees for most hotels globally. We also launched Hilton Rise, a program that provides program fee discounts when hotels consistently deliver an excellent guest experience. Second, we are taking a more flexible and tailored approach to renovations, balancing owner investment with guest expectations and hotel performance. Most recently, we initiated an intensive cross-functional review of hotel-level P&Ls to identify where Hilton's scale, technology, and enterprise capabilities can drive incremental owner profitability. Through this work, we are exploring system-wide opportunities across workforce innovation, purchasing power, and brand cost discipline to strengthen hotel level margins, reduce complexity, and create even greater long-term value for our owners as well as all stakeholders.
These owner profitability initiatives are enabled and accelerated by the power of our proprietary technology platform, which allows us to innovate faster, scale more effectively, and deliver greater value across our entire network. Earlier this month, we announced an industry-first direct connection with Navan, a travel management company. This integration was made possible by Hilton-developed booking and content APIs that provide direct real-time access to Hilton availability, rates, booking, and authoritative property and room content. This direct connection bypasses both intermediary connections and other more expensive distribution channels, providing meaningful cost savings for our owners. The same flexible AI-ready technology stack is also enabling the Hilton AI Planner, which launched earlier this year, bringing more personalized, intelligent, and useful planning tools to all of our customers. We will continue to extend our technology advantage and utilize it to drive superior returns for owners and better experiences for our guests.
Our exceptional Hilton team members continue to bring our award-winning culture to life, helping Hilton achieve 19 No. 1 Best Workplace recognitions globally so far this year, the highest number we've ever achieved. This commitment to delivering reliable and friendly stays also strengthens our industry-leading brands, with Hampton, Home2 and Tru recognized for best in category by J.D. Power for 2026. Overall, we're pleased with the quarter and remain confident that our powerful network effect, industry-leading RevPAR premiums, and fee-based capital-light business model will continue to drive strong operating performance, net unit growth and meaningful cash flow, enabling us to return an increasing amount of capital to shareholders. Now I'm going to turn the call over to Kevin with a few more details on the quarter and our expectations for the full year.
Thanks, Chris, and good morning, everyone. During the quarter, system-wide RevPAR increased 3.9% versus the prior year on a comparable and currency-neutral basis. Growth was driven by underlying demand recovery in the U.S., where business transient and growth both exceeded expectations and a strong World Cup. Adjusted EBITDA was $1.054 billion in the second quarter, up 4.6% year-over-year, and exceeding the high end of our guidance range. Growth was affected by one-time and favorable timing items specific to the second quarter of 2025 and significant renovations in the ownership portfolio in 2026. Outperformance was driven by better-than-expected system-wide RevPAR growth and $17 million of non-RevPAR timing items. Management and franchise fees grew 6.4% year-over-year. For the quarter, diluted earnings per share adjusted for special items was $2.29.
Turning to our regional performance, second quarter comparable U.S. RevPAR increased 5.4%, driven by strong demand across all segments, with U.S. business travel and group exceeding prior expectations and a strong World Cup. For full year 2026, we expect U.S. RevPAR growth to be in the mid-single digits. In the Americas outside the U.S., second quarter RevPAR increased 4.6% year-over-year, driven by strong group and business travel demand, with Canada leading regional gains and continued growth across the Caribbean and South America. For full year 2026, we expect RevPAR growth to be in the low to mid-single digits. In Europe, RevPAR grew 4.3% year-over-year, led by the U.K. and Ireland and continent-wide strong business and leisure performance. For full year 2026, we expect RevPAR growth for the region to be in the mid-single digits.
In the Middle East and Africa region, RevPAR decreased approximately 30% year-over-year, which was better than prior expectations. However, uncertainty in the recovery remains. For full year 2026, we now expect RevPAR in the Middle East and Africa to be down in the high single to low double digits, supported by a strong start to the year before the conflict and modest assumptions for a continuing recovery. In the Asia Pacific region, second quarter RevPAR was up 6.3% in APAC ex China, led by strength in business and leisure and overall strength in Japan and Korea. RevPAR in China decreased 2.2% in the quarter, driven by a decline in group travel resulting from continued government restrictions. For full year 2026, we expect RevPAR growth in Asia Pacific to be in the low single digits, with RevPAR down low single digits in China.
Turning to development, as Chris mentioned, for the quarter, we grew net units 6.1% and now have more than 541,000 rooms in our pipeline. We continue to have more rooms under construction than any other hotel company, with approximately one in every five hotel rooms under construction globally slated to join the Hilton portfolio. We expect to deliver between 6%-7% growth for the full year, with the second half of the year stronger than the first half of the year. Moving to guidance for the third quarter, including the impact from the Middle East conflict, we expect system-wide RevPAR growth to be approximately 4%.
We expect adjusted EBITDA to be between $1.035 billion and $1.055 billion, and diluted EPS adjusted for special items to be between $2.28 and $2.34, both affected by the ongoing conflict in the Middle East and significant renovations in the ownership portfolio and timing items. For the full year, we expect RevPAR growth of 3%-3.5%, driven by continued broadening of demand growth across our system and strength in the U.S. As a result, we expect adjusted EBITDA of between $4.04 billion and $4.08 billion and diluted EPS adjusted for special items of between $8.89 and $9.01. Please note that our guidance ranges do not incorporate future share repurchases. Moving on to capital return, we paid a cash dividend of $0.15 per share during the second quarter for a total of $34 million.
Our board also authorized a quarterly dividend of $0.15 per share for the third quarter. For 2026, we expect to return approximately $3.5 billion to shareholders in the form of buybacks and dividends. Further details on our second quarter results can be found in the earnings release we issued earlier this morning. This completes our prepared remarks. We would now like to open the line for any questions you may have. We would like to speak with as many of you as possible, so we ask that you limit yourself to one question. Chuck, can we have our first question, please?
Thank you. Our first question for today will come from Shaun Kelley with Bank of America. Please go ahead. Good morning, everyone.
Thanks for all the prepared remarks. A lot to cover. Chris, I'm going to go down a slightly different path, which is, I feel like your section on owner health and some of the initiatives you've taken there is new, and I'd like to just see if you could elaborate a little bit. Specifically, if you could just comment on the reduced royalty fee you mentioned for owners and maybe elaborate a little bit for those who aren't as familiar with the RISE program and what that may mean, just some of these initiatives you're taking to help out owners, and sort of that point there. Thank you. I'm happy to do it.
We put it in the script for a reason. We're spending, and have been spending a lot of time on this. If you think about it. Not to go too far back in time, but if you think about the lead up to COVID, and I hate going back this far, but if you look at 2017, 2018, 2019, you had conditions in the industry that were not great most of those years in the sense of, you had very low top-line growth and higher growth in expenses. It wasn't as high as it got post-COVID, but nonetheless, margins were sort of going backwards. I think it made it very challenging. I'm talking predominantly at this point, really in the U.S., which is still 75% of the system, and where these issues are more extreme.
It was quite a difficult operating environment for owners. You get into COVID, and we all know it was difficult for everybody, us and them, but all of the operating costs and all that, those burdens are taken on largely by our ownership community. Really difficult time. We did, as you know, a ton of different things to provide relief during that time. We worked very quickly, and I think in a really thoughtful way, to try and help every way we could, and also make sure we survived those times, which we did, and as did they. We got out of COVID and you got into a super high growth period of time, obviously, as a result of getting past the pandemic.
You had very high top-line growth, and while inflation was high, you did see some pretty nice trajectory because you had really strong rate growth in a higher inflationary environment. That felt good, particularly after COVID. Over the last couple of years, what you've been really suffering from is a bit like the pre-COVID times, even a little bit more extreme. Meaning, in the U.S., you've had very low, or last year, negative top-line growth and expenses growing higher than that, and stubbornly high inflation and particularly in areas that matter, in insurance, in energy, and in labor costs. Margins have been going backwards. Here's the reality. We listen to these things. I come out of the owner community. It's been a long time now, almost, I guess, 19 years, going on 20 years.
I sort of cut my teeth in the industry on that side of the business, have a lot of relationships and friendships in the ownership community, and we're listening to them. What we've been trying to do over the last year or two is think about, on a broad basis, how can we be smarter in that environment to help out. I do think things, and we'll get to it. You see it in the results year to date and what we're guiding to into next year. We'll leave that for another question. I think things are going in a really good direction where my belief is owners are going to get margin growth. We're going to get into a different cycle. The reality is they've had a more challenging time.
We've been, at the same time, growing scale and utilizing AI and lots of process change to get more efficient in every way, not just that affects our P&L, but that affects the broader P&L and the entire system that we manage for the owner community. Last year, we launched and started life in January officially, but we launched last year, reductions in loyalty because we can, because we have been continuing to garner scale and efficiencies in that business. We put project, what we called RISE, and I talked about in place, which is basically a reduction in program cost, again, around efficiencies that we're able to find. We think we can still run the system, but do it more efficiently utilizing better process, AI, and a lot of other innovative thinking.
The combination of those things is somewhere between 75 and 100 basis points in margin for owners. In RISE, we did create a gating system, which we think is good for everybody. We know during COVID, that there was, in the whole industry, a lack of investment. We obviously are going through a big investment cycle. Our owners are investing a lot of money, but we basically want to set it up so that if it's a good experience for the customers, you get through the gate, and if it's not, then you have to work on that. If you do, you'll get through the gate. Right now, those standards move up every year. Roughly half the system right now in the United States is getting the full benefit of both of those things.
I believe that will continue to grow. I think it's good for the ownership community. It's incenting the right behaviors vis-a-vis delivering the right outcomes for customers, which ultimately is what helps us continue to drive share growth, which is good not just for us, it's good for the system and good for our owners. The last thing is we're doing another body of work, which I would sort of describe as RISE 2 internally, which is trying to figure out, in a very granular way, across the entire P&L, as I mentioned in my comments, across our entire cost structure, across all brand standards Both operating and physical property level standards. Are there things that we can do to continue to push the envelope?
That's utilizing sometimes old-fashioned elbow grease and sometimes utilizing the benefits of our technology and AI, where we're making really good progress. We do think there's more opportunity to come. That's why I put it in. I put it in because I said to Charlie and Sophia, we're spending a huge amount of time on this for all the right reasons. We're spending a lot of time, as we always do, with our ownership community. We want you and they to know that we recognize that they are extraordinarily important partner and customer of ours, and it needs to work for the customers in the hotels, and it needs to work for them for our flywheel to keep flying.
Thank you. The next question will come from Dan Politzer with JP Morgan.
Please go ahead. Good morning, everyone.
Thanks for the question. Chris, you talked about a broad-based momentum and strengthening of demand trends for the remainder of the year and actually into 2027. Can you talk about what underlies that confidence and line of sight over the course of the next 18 months? How do we kind of reconcile that with the kind of nuances in your cadence for RevPAR, up four in the third quarter, and then I think it implies about up low single digits in the fourth quarter.
Yeah. At the risk of a lot of data, let me try and lift up, because there's a lot of noise in this year. There's some negative noise, which is largely sort of oriented towards the Middle East, a little bit of Mexico. There's a lot of positive noise, if you will, between easier comps broadly and World Cup. Hopefully this is helpful, we spent a huge amount of time on the science of getting underneath what's really going on, and when you sort of cleanse it for all of that, how does it make you feel? What I would say, let me break down Q2 a little bit. Let me talk about both in the U.S. and globally, then let me talk about the year and the setup for next year.
If we were at 5.4% in the U.S. in Q2, I would say roughly half of that. Leaving behind 2.7%, a little over 2.5%, was what we say is real sort of run rate growth. The other 2.7% was comps and World Cup. You had meaningful benefits from those two things. If you look at the world, we were at roughly 4%, there was roughly 2 points of that 4, that I think were those things. You would say, 2 to 2.5 in both cases, when you round it and you take out the noise. Now, remembering this is going to complicate it more. The Middle East in the quarter was a full percentage point. The 4 would have been 5 or above, but for Middle East. Let's leave that out for the moment.
Sort of the run rate, I would say when you look at the full year in the U.S., sort of implies around 2.5%. We think that's what it's going to be for the second half of the year. Kevin said it in his comments. Third quarter is getting a little extra juice from the World Cup and some holiday stuff. The fourth quarter's got some calendar shifts in the midterms. When you look at the year, the second half of the year, we think it looks a lot like the first half of the year when you take out the noise of comps and World Cup. When you look at the full system wide and do the same thing, we think it ends up at like 2 or 2.5%.
What we would say, as we get into budget season here in the next few weeks, what we would say is you start off a base. The big difference is really business transient mid-week coming back in a very meaningful way, which is where you're seeing the greatest improvement. We think that you're running at 2 or 2.5%. As I think how that translates. I think the second half of the year is just fine. There's this noise that's with World Cup and calendar shifts going on. We don't think there's anything wrong with the fourth quarter. That's just noise. That's stuff happening as between the quarters.
As I think about 2027, which we're starting to do a lot of thinking on because we are literally getting into budget season, even though it will be a granular exercise, there is some top-down view of the world that Kevin and I and others will provide. I sort of look at it like you're starting out at 2%-2.5%, and then what do you add to it or take away from it? I would say most of the stuff I see is a tailwind to that. I think you could debate it, but I would be happy to debate it with you. I think U.S. economy is getting stronger. It shows up in our results. The strength is broadening for the reasons that I talked about in my script.
You have very favorable tax regulatory policy, huge investment cycle in AI infrastructure to support the AI complex. Spending that's continuing to go on infrastructure. Just look at the NRFI numbers. The single highest correlation between demand growth and hotel rooms historically and now is increases in NRFI. Those numbers are going up, not surprisingly. When you're spending trillions of dollars on these things, it leads to good things. I think that is picking up steam. Things can happen, good, bad, and ugly, I realize, but I'd say I would take the over, that the 2.5 that we're sort of baseline in the U.S., it's getting better. You've got more opportunity and recovery of government on top of that. You've got inbound international in the U.S.
The second quarter was great because of World Cup, broadly, next year, through the whole year, you've got opportunities for recovery in inbound international travel. Okay. That all feels pretty good. Then you think about the rest of the world, there's a lot of uncertainty. I'm an optimist by nature. Everybody knows that. I would think the Middle East is going to get resolved one way or another, that we've got tailwinds, which are probably the Middle East this year alone is costing us a half a point, something like that, in overall growth. I don't know what it'll be, but I think it'll be better. I think we have that tailwind. I think we've got a Mexico tailwind. Again, it's a relatively small part of the business, but impactful. I just was in China a couple weeks ago.
It's been a great week with our teams there. It's hard to know. The China economy is sputtering, it's growing, but not consistent with what prior growth rates have been. It feels like it's sort of hitting some level of stability, I think there's an opportunity to not maybe see incredible upside, but a bit of upside there, which has obviously been a bit of a drag for the last few years. We thought while China would be flat this year, it's not, because it's going to be down another couple points, something like that. Again, when I put all that together I think about our budget off of sort of a 2.5-ish baseline, I would say, I think it'll be better than that, I think we'll have another really healthy year of growth, all things being equal.
Thanks so much. The next question will come from Lizzie Dove with Goldman Sachs.
Please go ahead. Hey, thanks for the question.
I guess maybe expanding on that a little bit. You talked last quarter about the C shape economy and the convergence between the chain scales, particularly in the U.S. Could you maybe expand on that and kind of how you're seeing that now and how that's evolved through the quarter and to the extent you believe that could continue to be a tailwind as we move into 2027 as well?
Yeah. Lizzy, thank you for the question. I talked about it a bit, I'll try not to be too redundant. We're definitely seeing it. That doesn't mean, by the way, that the top of the C is coming down. Luxury at the high end of this continues to do quite well, and I told you, my expectation is it will. I think it was particularly torqued during World Cup because World Cup was very focused on lots of high-end inbound international during the quarter and in urban markets. I think it got extra torque in the quarter. I think the high end for some extended period of time will be good. What you're definitely seeing, if you look at last year, the mid-scale, upper mid-scale, all that was negative last year.
The biggest sort of flip around, if you will, has been in those segments, going from circa like minus two to plus four to six. A very, very big turnaround. It's hard to deny. Again, look at the NRFI numbers. All that investment going on in the country, the people that do it aren't staying in luxury hotels. The people that do it are staying in mid-scale, upper mid-scale, and that's what we're seeing. As I think I already said, the biggest single change we've seen over the last couple of quarters is mid-week business transient growth, which is exactly what we've been dying to see, and really strong growth in SMB, small and medium-sized businesses within business transient that is significantly, from a growth rate point of view, outstripping what we're seeing with big corporates and the like.
Again, I think it's all sort of fundamentally connected to the regulatory tax investment cycle, AI cycle. I don't know how all that ends. I'm not smart enough to know what it looks like two or three or four years from now. I would bet a lot of money it's awfully hard to stop the spend. Once all those trillions are sort of committed, all these data centers. There are data centers, one in Kentucky, written about in the journal. It's a half a trillion dollar data center. One data center. Once this stuff's going, it will keep going for a period of time. I do think we are seeing the bottom. The middle class is getting back in the game and all these mid-scale, upper mid-scale, everything that has been fairly weak over the last couple of years is really strengthening.
It's really impossible to deny. We continue to see it, by the way, going into the third quarter. We continue to see it post-World Cup. Now, we don't have a ton of data post-World Cup, but World Cup was winding down. There were fewer and fewer games. Yet into the third quarter, we continue to see really good strength in rate. We continue to see really good strength in midweek business transient, really good strength in SMB, all the things that we're talking about. I think this C shape thing is alive and well. Personally, I think it's sustainable just based on the basic laws of economics.
Thank you. The next question will come from Brandt Montour with Barclays.
Please go ahead. Great. Thanks.
I was hoping maybe, Kevin, if you could talk a little bit about the EBITDA guidance that you guys gave. You beat the 2Q guide by a healthy figure and didn't flow through all of that to the full year EBITDA guidance in the midpoint. Just wondering if there's anything to call out there or just general conservatism.
No, I think that Look, we put something in both our prepared remarks in the release about some of the items that were timing items. Those timing items, about $17 million, was really across the P&L, more smaller things, nothing sort of major that I would even call out in that category. Then the rest of it was driven by RevPAR. If you think about how we outperformed, and if you divide it by four and our rule of thumb, that all sort of holds together in terms of the beat on RevPAR flowed through the way you would have expected it. The increase in our guidance is flowing through for the full year the way you would have expected it.
What's really going on over the course of the year, if you think about the midpoint of our guidance being close to 9% growth, you've got, we mentioned it, a pretty significant drag in the ownership segment. We have three major hotels, and if you take a step back in ownership, not to go on a full rant about that segment, but if you go back in time, we had about 100 hotels. We're down to about 46 hotels in leasehold or a few JVs today. Among that is about a third of those hotels that drive over 80% of the EBITDA, are really important, really great hotels that provide a lot of benefit to the company in terms of serving customers.
Three of those strategic hotels are either fully closed in the case of Munich Park and Amsterdam, or under significant renovation in the case of Tokyo, which is our largest EBITDA producer in that portfolio. These are really good long-term decisions that are going to drive great performance in these hotels going forward. If you go down the line a few years, couple of years, you're going to have significant tailwinds. This year, that's $20 million-$25 million just in those three hotels alone impact to EBITDA. If you take the Middle East, that's over $20 million of impact just there in terms of IMF and base fees. If you take a step all the way back, just in those two dynamics, you're adding 40+, maybe even closer to $50 million of EBITDA for the year.
If you adjust for that, the full year is well ahead of algorithm. The algorithm's alive and well. That's really what's going on if you take a step back from it.
Perfect. Thank you. The next question will come from David Katz with Jefferies.
Please go ahead. Morning, everybody.
Thanks for taking my question. Apologies for focusing on just one hotel. You mentioned it, Chris, and I think it's an important hotel and important market, and that's the Waldorf Astoria Miami Beach. Can you talk a bit more about, number one, presumption is that there probably was some key money involved there. Two, just how you see your presence in that market, given some of the other luxury dynamics with other hotels reopening and some other trades and upgrades, et cetera. Thanks. Yeah, you're right. It's one hotel, but an important one.
For luxury lifestyle, South Beach, Miami, pretty important market. We have another Waldorf in the broader Miami market, but nothing in the South Beach market at the high end. It's something we've been working on for a very long time. Our partner in London, in what will be a spectacular hotel that's opening up later this fall, the Waldorf Astoria in London at Admiralty Arch, a real jewel box, is the Reuben Brothers out of the U.K. They ended up buying the hotel in South Beach, I think a couple of years ago. We have a great relationship in the work that we're doing in London, and we ended up having lots of conversations with them, and ultimately, they're big believers in the Waldorf brand, and we were able to make a deal.
We don't get into disclosing individual deal economics. There's definitely key money. There's key money in every deal like that, particularly in the United States. That's just what the competitive environment suggests. By the way, the key money doesn't change our guidance on key money in terms of the broader guidance that we've given. We're really excited about it. They are going to close the hotel, really reinvent it from a beach club point of view, food and beverage, public space, rooms. They're going to really do a thoughtful job based on our experience with them in London. Broader experience in seeing the work that they've done, we think it's going to be an exemplary representation of Waldorf in South Beach. The work they're doing will certainly fit that market dynamic. We're very excited about it.
Congrats. Thank you. The next question will come from Steven Pizzella with Deutsche Bank.
Please go ahead. Hey, good morning and thank you for taking our question.
On the NUG outlook, I believe you've indicated growth should accelerate in the second half relative to the first half run rate. Can you walk us through the key drivers behind that acceleration, how much visibility you have into those expectations today, and any early thoughts on the 2027 NUG outlook?
Yeah, I'll take this one, Steve. Look, I think we have a lot of visibility. The vast majority of what we expect to open this year is construction and process between new build construction and conversions that are in flight. The reality is, we did say in our prepared remarks and in the script or sorry, in the press release, that is back-end load. That's just math, right? We think we're going to do 6%-7% for the year. That means we still feel good about the midpoint, or we wouldn't be giving you 6%-7%. That just implies that there is going to be an acceleration. Historically, we are back-end loaded in terms of deliveries. This year may be a little bit more than normal, but again, we have visibility into all that that is in flight.
There's still a lot of year left, you still have time to do in the year for the year conversions and things like that. The range is still the range, but we feel comfortable with the midpoint. What we've been saying for a while, and we'll continue to say, is we think we can deliver 6%-7% for the foreseeable future. When we go into next year, we will again have the vast majority of what we expect to deliver will be construction and process. You always have some in the year for the year conversions. That's why we give you a range, but we feel like 6%-7% is the right way to think about what we can produce in NUG going forward.
Thank you. The next question will come from Smedes Rose with Citi.
Please go ahead. Hi. Thank you.
I wanted to ask you mentioned that in the quarter, small and medium-sized businesses were a big driver of some of that great business transient you saw at 5.7%. Was it a similar small and medium that were helping to drive group? Could you speak to maybe what you're seeing from your larger kind of corporates on the business transient and group side? Is that maybe a source of incremental strength going forward, or kind of what does that look like from here?
Yeah. I think the answer is yes. We saw SMB growth in business transient, sort of 7%+ roughly. It also definitely was a driver on the group side. The big corporates were growing, but at a lower pace in both regards. Not dramatically so. If SMB was growing at 7%, the corporate was growing at 5%, 4.5% or 5%. Both were pretty healthy. I noted the pickup in SMB for a reason. That has been a very strong driver of the tailwind on midweek business transient. That pickup, that segment had not been growing as much, and now it's not only growing, but it is eclipsed from a growth rate point of view. It's both. SMB is helping both. It's leading the charge in business transient recovery and helping on group as well.
Thank you. The next question will come from Robin Farley with UBS.
Please go ahead. Great. Thanks.
I apologize if you addressed this already. We have three calls going right now at the same time. A lot of commentary about the strong midweek business and group that definitely is a pickup from last quarter. Can you give a little color on what's going on on the leisure side of things?
Yeah. Yes. We did not talk about that in great detail. Leisure was strong. It was in third place behind business transient and group in the quarter. That has, I think, ultimately more to do with the shift in Easter and other sort of holiday timing going on. We feel very good about continued growth in leisure. We think it will be driven by high-end leisure growth, but it'll also, if you believe what I'm saying about getting the middle class back into the game, that means not only are they going to be traveling more for business purposes, but we think they're going to be traveling more for leisure purposes, too. We think that'll help in that segment on weekends and otherwise. Continues to grow, I think, on a run rate basis, will be relatively strong for the year.
Thank you for that color. Just as a follow-up, I don't know if you quantified anything about the leisure RevPAR in the quarter. I know you mentioned World Cup and calendar benefits adding about half the RevPAR growth. Could you break out just the World Cup piece of it just separately? Thanks. I would say we did talk about leisure in our prepared comments.
It was one six. One six.
One six up again with impact from shift of holiday, et cetera. It would have been otherwise when you neutralize for that, it would have been stronger. I would say World Cup in the second quarter, it's 2.7. I think it's like one and a half, 1.7% was probably World Cup. The other point, the other 100 basis points was easier comps, plus or minus.
Okay, great. Thank you. The next question will come from Duane Pfennigwerth with Evercore ISI.
Please go ahead. Hey, good morning.
Thank you. Just to revisit the owner profitability initiatives that you highlighted, maybe you could speak to what specifically Hilton is doing that you believe differs from your competitors on this front, and is this more relevant for a specific set of chain scales? In other words, are these efficiency initiatives more relevant for full service versus select service hotels? Thank you. Well, I really can't speak to what our competitors are doing, but I am not aware that our competitors are doing similar things.
What's notable is we're reducing the fee load to our owners across the board on loyalty, and then if they get through the gate, as I described on system fees broadly. What was the second part of the question?
Just if this is more relevant for specific chain scales. Is this more of a- No, it's across the board.
Loyalty is across the board. Project Rise, which is system fees, is across the board. It affects program fees across all categories.
Thank you. Duane, can I just add, we've said this before a bunch of times, but these discounts that we're talking about are in the program fees, in loyalty and in the program versus other fees.
Got it. Thank you. The next question will come from Michael Bellisario with Baird.
Please go ahead. Thanks. Morning, everyone.
Just on the signings front, one of your best quarters. Is some of that pickup because RevPAR is better and owners and developers are more confident today? How much of it is just you continuing to capture an outsized share of deal flow? Thanks. Yeah, listen, I think the first quarter was a little bit slower, just people getting their engines going.
It took a little longer. Some of that was just calendar in the second quarter. I believe part of it, I can't scientifically tell you how much of it is, yeah, better environment. People are looking at the broader environment and I think believe what I'm describing to you because they're seeing it in their performance broadly in their hotels across the system. Deals that they've been trying to get in the ground, they're more interested in getting going on and more interested in signing deals.
As you heard, construction starts were up in a very material way in the U.S. too, which I think again, is reflective of people's, number one, ability to get the deals done, ability to get them financed, and then confidence in the forward outlook for the business. Some of it is definitely, we are getting into a cyclical up cycle and people believe what I believe, which is this is sustainable, and we're going into a pretty good part of the cycle for performance.
The next question will come from Trey Bowers with Wells Fargo. Please go ahead. Hey, guys.
Thanks for the question. A lot of my question's been asked, so maybe I'll just do more of a modeling question. Kevin, you might have addressed this in the $17 million of kind of puts and takes, but just looking at franchise and license fees up 8.5% year-over-year. If I look at 7% NUG and 4% RevPAR, just anything to call out on comparisons of kind of non-RevPAR fee growth that were in the quarter last year, not in the quarter this year, that would cause that discrepancy? Thanks so much. No, if you're talking about the full year, it's really everything except for ownership, right?
You do have the Middle East impact, a little bit of Mexico on IMF, and in the quarters, you do have the couple of one-time items. If you're talking about the second quarter, as we mentioned, there was a big one-time item last year that everybody knew about. If you're talking about the full year, it's really just the IMF and the impact of the Middle East. If you adjust for that and a little bit of FX, you get to algorithm or better.
Oh, sorry. I was just talking specific franchise and license, not total fees.
Oh, on franchise and license fees?
Yeah. If you look at that for the year, that's algorithm or better as well.
Okay. Thanks. Sure. Ladies and gentlemen, this concludes our question and answer session.
I would like to turn the conference back over to Mr. Chris Nassetta for any additional or closing remarks. Please go ahead. Thanks, Chuck.
Great to have everybody. We always appreciate you spending time, particularly if we have three other calls going on. Hopefully, everybody got a chance to listen in. Obviously, a lot going on in the world, a lot of complexity in terms of Q2, mostly good complexity in the sense of things that were helping it. As I said, I think when you distill it down, I think there are very good things going on. We feel really very good about the setup for the rest of this year, more importantly, the setup for the next year or two. We think we're in a good cycle of same-store growth. We obviously continue to pick up some great momentum on the development side. We feel great about the business, feel great about where we're going.
Appreciate the time. We'll look forward to talking to you after the third quarter.
This concludes our conference call for today. Thank you for your participation.
